We Set the Stage

for some of the most effective media and partnerships in the entertainment industry.

Our Work

Legends Of Paradise

Hard Rock All Inclusive Collection partners with great talent to offer a rockin' event for their most loyal customers.

Each year Hard Rock All Inclusive Collection invites their loyal customers to the resort and creates a week-long event full of themed concerts, beach parties, and club experiences. From unique artist collaboration shows to throwback style talent there is a wide range of engaging events for customers.

Summer With The Stars

Hard Rock All Inclusive Collection and stars from American Idol & The Voice created a unique and interactive event series for guests.

This experience was an all-access pass to interact with celebs from American Idol, The Voice, Disney, Nickelodeon and more. From karaoke contests with Joey Fatone, a dueling pianos show with Alfonso Ribeiro and Mark Ballas, to Hollywood pool parties and LIVE All Star Concert.

Palmera Lounge

UNICO 20°87° launched two new entertainment shows that immerse guests in a new experience at their Palmera Lounge.

UNICO 20°87° went above and beyond the typical resort entertainment programming and launched two immersive experiences for guests at their Palmera Lounge. With local talent there is a salsa spin on top hit songs as well as a variety show that tells a story through song and dance.


Influencer: Jacob Whitesides

Jacob Whitesides, influencer in the music industry, traveled with his family to Melia Orlando.

As part of the AC Tastemaker program, Jacob Whitesides traveled with his family to Melia Orlando and enjoyed the close proximity to Disney World with park passes.

Boots on the Beach

Sandals Resorts and Sony Music Nashville saluted service members with a Memorial Day Weekend Boots on the Beach Benefit Event.

Hosted by Katie Cook of CMT's Hot 20 Countdown and with special performances by platinum-selling artists Chris Young, Jerrod Niemann and Tyler Farr, the event raised over $10,000 to benefit the Boot Campaign.


Story Behind The Songs

Sandals & Beaches Resorts and CMT paired with top country labels to creates an intimate storyteller event.

Guests were given the chance to meet, greet and enjoy beachside performances with artists such as Lee Brice, and Kip Moore. Radio stations broadcast live on site and media interviewed the stars for the behind the scenes stories.


Lady A Getaway

Lady Antebellum celebrated the release of their fifth album, 747, with their fans at the Hard Rock Hotel & Casino in Punta Cana.

It was the ultimate fan party in paradise where guests vacationed alongside Lady Antebellum, Scotty McCreery and other special guests all in support of Little Kids Rock through Lady Antebellum's global charitable initiative, LadyAID.


Mom Is Here #nomomguilt

Sprout TV, a 24-hour preschool TV network, teamed up with Generations Riviera Maya to give moms a vacation they deserve.

A :30 commercial for Generations Riviera Maya ran in over 54 million US homes encouraging moms to share their everyday, simple success stories for the chance to win.


Live Country Experience

Hard Rock All Inclusive Collection and top country labels teamed up to create Live Country Experience, a radio tour in the Caribbean.

Radio stations broadcast live on-site and top country artists including Eli Young Band, Justin Moore, The Cadillac Three, Danielle Bradbery and Cassadee Pope performed exclusive concerts for guests.


Southern Rock Experience

Hard Rock Café Nashville and Hard Rock Hotel Cancun hosted stars from American Idol and The Voice.

These accomplished musicians hit the road for the Southern Rock Experience, an exclusive production, filled with LIVE music, line dance parties, celebrity meet & greets and more.


The Ultimate Rock & Roll Experience

Hard Rock Hotels All Inclusive Collection and rock legends from .38 Special, Night Ranger and more created a rockin' event series.

Guests learned to play in a band, perform live on the Hard Rock Stage and attend an exclusive show by classic rock legends with modern collaborations. All for a good cause, Little Kids Rock, to put music back into schools.


Day Drinking Experience

Universal Music Group, Bahia Resort & Hotel and Catamaran Resorts Hotel & Spa partnered for Little Big Town's album release.

From exclusive fan experiences at the resorts to performances in some of San Diego's hottest spots, guest artist Mickey Guyton and Little Big Town performed live for guests and the nation's top radio personalites.


Kate Plus Eight "The Big Four OH"

Generations Riviera Maya hosted popular TLC television show, Kate Plus 8 for Kate Gosselin's 40th Birthday bash.

Approximately 1.8 million viewers tuned in for the Kate Plus 8 "Big Four Oh" Birthday episode where Kate received the Best Birthday Ever package including spa credits, a cocktail celebration reception, a gourmet birthday cake and more!

CMA Music Festival

Hard Rock Cafe Nashville, Hard Rock Hotels All Inclusive Collection and Sony Music Nashville Host Ultimate Fan Experience.

The Hard Rock exhibit at Fan Fair X was the place to be for the chance to win a vacation in paradise, autographed guitars, CDs & more. Recording artists Cam, Logan Mize and Stephen Lee Olsen also stopped by to sign autographs!

We shine the spotlight on mutually viable partnerships helping artists, record labels, and industry go-getters achieve their business goals.

  • "Sony Music Nashville's collaborations with Alliance Connection have produced exceptional experiences. Our teams work together to build destination events that our artists, staff and partners look forward to every year. We head to beautiful locations to capture content, celebrate our artists, and give back to the community while providing a unique and pleasant atmosphere for our partners in radio, print, and television."

    Allen Brown VP, Media & Corporate Communications
    Sony Music Entertainment

  • "If you are looking for a first class experience you have found it! The Alliance Connection team is sure to provide meticulous service from start to finish. With years of experience, they leave no detail unturned, creating events and opportunities that make memories of a lifetime."

    Ellen Appleton-Adkins, President/ Producer/ Owner
    MicnE Productions

  • "It was a pleasure working with Alliance Connection on our event at the Hard Rock Hotel, Punta Cana. Their level of skill and professionalism is unparalleled in their field. From the live sound to the hospitality, everything was executed flawlessly."

    Carter Green, Tour Manager
    The Swon Brothers Team